Damage was founded in 2005 by Ben Olson and it has grown into one of the best specialty retailers in the Midwest. In fact, they were awarded Midwest Retailer of the Year by Transworld in 2012. So you know they’re doing something right. We asked Ben a few simple questions and he gave us a few simple answers.
Q: When was the shop founded and why?
A: 2005 because we wanted to live the dream.
Q: Of all the brands out there, what made you decide to carry ELM?
A: Elm is a brand that was not over distributed and we wanted something fresh, new, and different to offer our customers.
Q: What styles of headwear resonate best with your customers?
A: Caps in the summer, Beanies in the winter.
Q: Do you have any local events coming up that the shop is involved with?
A: We have a constant flow of skate and snow events depending on the time of season here in MN.
Q: Who is the rest of your staff?
A: Our employees live in a world of secrecy. Just try and find them!
So if you’re ever around Duluth, Minnesota, be sure to stop by and give them some business.